The post-pandemic world looks dramatically different for retailers, particularly those who didn’t have an online component to their business. Whether you recently started a new retail venture or have a great deal of experience, it was impossible to predict how 2020 would impact your business. Shifting your model is a given for service-based businesses like bars or restaurants, but what about local retailers? Fortunately, you can quickly scale an online business that will allow you to grow revenue and serve customers more effectively.
Creating or Expanding Your Online Retail Business
With people around the world shifting their buying habits online, there’s never been a better time to expand the digital footprint of your business. If your website is looking a little rough around the edges, it might be the ideal opportunity to do a quick refresh to improve the user experience. According to Forbes, eCommerce sales are exploding with a 146% year-over-year growth in the U.S. alone.
Take Advantage of Consumer Search Trends
SEMrush recently noted an interesting trend: the term “buy online” is skyrocketing globally with 25,000 searches in June 2020 alone. While the economy is tight, people are continuing to make purchases throughout the pandemic. What they are doing is shifting from purchasing from local retailers to retailers that offer online alternatives to physically visiting a store. If you aren’t working with a company that truly understands search engine optimization, then you might be missing out on some fantastic sales opportunities.
Prep for the Coming Holidays
Fortunately, there is a bit of a lull right before the big holiday online shopping season. This may be the ideal opportunity to make big changes and get them tested before entering the biggest buying season of the year. Finding customers who are interested in your products and services may not be as easy as you think, as there’s a great deal of competition in nearly every market.
Having a knowledgeable marketing partner on your side can make the difference between having a so-so season and really closing out the year with a bang. Learn more about how Exclusive Web Services can help deliver an exceptional digital experience for your customers and help you find more prospects with cost-effective digital advertising. Contact us today for a free initial consultation.
Sources:
https://www.semrush.com/blog/2020-digital-marketing-trends-in-ecommerce/
https://www.forbes.com/sites/jiawertz/2020/08/01/3-emerging-e-commerce-growth-trends-to-leverage-in-2020/#21c1d8836fee